As an important segment of our population reaches retirement age, they are going to be increasingly interested in not just taking pills for what ails them, but taking active steps to prolong their life and enjoy good health at the same time.

The boomers have proved that, if nothing else, they are interested in themselves. And while this has had its shortcomings, it also has a certain advantage sometimes. In the case of aging, the boomers’ exaggerated self-interest will lead to new products, services, and ideas for living a healthy life during their 9th and 10th decades.

Tom Mann at Mature Market Experts (see link below) says that one of the important trends coming in the next few years is the increased amount of attention prevention will get as a way of ensuring good health. It is less expensive and better in the long run to maintain good health and prevent ill health than to cure sickness, disease, and injury after the fact.

This is going to be especially important in the area of brain health, where for now there seem to be few alternatives that can cure dementia or Alzheimer’s. The best way to treat those diseases is to maintain good brain health, and nothing short of active preventative steps will do in this important area of health for seniors.

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Brain fitness will be a key component of this plan, as the costs of Alzheimer’s and dementia threaten to ravage the US health care system (there are now nearly a half million new cases of Alzheimer’s each year; and by 2050, it is expected that there will be nearly a million new cases per year).